The Challenge
While Samsung’s refrigerator customization tool was highly successful, the challenge was to expand this experience to a full suite of premium appliances. The new tool needed to be inspiring, educational, and robust while maintaining consistency with the existing refrigerator tool. Balancing innovation with cohesion, we aimed to deliver an immersive kitchen customization experience.
Design Process
We began by analyzing data and user insights from the existing tool, paired with insights from existing customers and a competitor audit. These findings highlighted an opportunity to create a truly unique experience for the kitchen remodel market. Using this foundation, I developed wireframes, user journeys, and task flows, collaborating with a small, agile team of designers, developers, and strategists. The project was phased into an MVP launch, followed by a post-MVP rollout to ensure continuous improvement and scalability.
