The Science of Her
Unlocking powerful data that empowers in-house designers to improve inclusive apparel with data visualization, storytelling and expedited workflow through a user-friendly digital experience.
Role
Product Designer
Client
Nike
Firm
Nike
Duration
8 weeks
Team
3D Designer: Gladys Estolas
Development: Aaron Ambrose
UX Director: Sara Mostafavi
Service
Service
Service
Service
How might we empower Nike in-house apparel designers to create more inclusive plus size apparel through understanding complex data?
Service
The following is intentionally vague due to NDA restrictions and proprietary information.
MY ROLE
Product Designer
As primary product designer for the internal tool, Atlas, I partnered with a lead developer, a data visualization expert and athlete scientists. My role specifically led the improvement of navigation, user flow and dissemination of data into storytelling narrative
THE CHALLENGE
To equip in-house designers with game changing data
Nike encountered the tough challenge of enhancing apparel fit for plus-size bodies, requiring their in-house designers to access more scientific data for success. The question remained: How could we condense quantitative and qualitative data into user-friendly metrics to inform their design decisions?
BUSINESS OBJECTIVES
Expedite designer workflow while improving fit
Improving designer workflow was a key business objective. Designers needed quick access to data, a seamless integration into their apparel workflow. The output of improved plus size designs could have improved conversion impacts as well as enhanced public outlook.
INSIGHTS/DATA
Capturing bodies in motion
Using proprietary 3D cameras, Nike invited women of all ages, shapes and sizes to participate in the inclusive size study. The results were revolutionary for improving the lives of women in sport.
3D Camera
Data visualization by Gladys Estolas
SOLUTION
A user-friendly, easily digestible storytelling format
Leveraging dynamic motion graphics, video interviews from researchers and easy to digest storytelling segments, this platform segment offers a thorough exploration of inclusive sizing research findings for years to come.
